Business No-Brainers: Why You Should Use A Facebook Business Page Not Your Facebook Profile!
I was forced to write this article after fulfilling so many small business owners who still haven’t realised the advantages of a Company Page for their own brand, products or services and therefore are, in my view, actually missing a trick. And there are people who misunderstand the distinct entity notion of a Facebook Business Page or wrongly feel it gives individuals a portal site to their personal lives on line. I’ve even satisfied business owners that to my dismay have put up numerous Facebook accounts with different log-ins – so much unnecessary work for them.
- Private vs. Personal
A Facebook Profile and Business Page are (almost ) mutually exclusive and lead very different lives that you constantly make sure you post updates as your Page. Whilst there’s a limitation to what’s’people’ in your Facebook Profile unless someone is buddies with you, when you’re still worried about the differentiation, it will not do any injury to lock the settings further should you want to Facebook provides you the flexibility and control to achieve so.
On the reverse side, placing yourself in the shoes of your loved ones members and friends, they most likely don’t wish to find an upgrade in your company whenever they log into Facebook same as you would not wish to see about a buddy’s job each single time you did. Obviously, if they’ve selected to Enjoy your Company Page then it is another story but retaining the two different in the first place gives everyone the choice and upholds an individual’s tastes.
Then you’ve got one worldwide log-in and there’s absolutely no limit to the amount of Pages you can produce and administer.
- It’s Not About You!
There’s nothing more frustrating than simply clicking a Facebook icon onto a site in order for it to then take you to somebody’s Facebook Profile. This seems amateurish and as in the event that you do not have a deal on how best to use Facebook for company. I’ve lost count of the amount of occasions that has occurred to me and if it does, instead of taking the opportunity to discover whether there is in reality a different Page, I just turn off and shut the page.
I’m not personally in the custom of sending friend requests to individuals I do not understand, but state in this case I did? So, I’ve landed a Facebook Profile by clicking on the Facebook follow button onto a site and also sent a friend request. It has been approved. BUT I still do not receive company updates, but instead the photographs, opinions, buddy upgrades, etc. of not just the individual in question but their friends too that I equally do not know from Adam. Have I made my point?
- Brand Newsfeed
A Page Newsfeed or Timeline is the equal of your Email Marketing on Facebook and underpins your achievement in reaching and engaging with individuals. Consider it as a individual’s inbox to which you send your whole Company Page related information, i.e. a Newsletter to that listeners have subscribed to. With the added bonus of a much lower unsubscribe pace, no dependence on readers forwarding it to their friends (albeit having a bonus for doing this constructed in), it’s much less time-consuming to maintain current along with a paragraph or two is all it takes for one to possibly obtain fresh Warriors and enhanced vulnerability.
But let us not overlook that the reverse, as everything you read from other people in your Page Newsfeed won’t just supply an abundance of inspiration and content to your content thoughts but also offer additional opportunities for you to comment on the articles of other people and be viewed by their own Fan/Friends.
The most important thing is that with no Page Newsfeed, you would not be seen or detected on Facebook – it actually does denote the Domino Impact!
Essentially, your own Page Newsfeed equals improved vulnerability to your business/brand, valuable insights into what you’re saying most resonates with individuals but also provides ample opportunities for discussions with fresh audiences.
Just ensure you are using Facebook as your Company Page so as to comment/post about the Company Pages of the others.
- Tagging & Commenting For The Page
Is not it good when your family and friends Tag you in photographs you did not know you’re in or in a place you’re equally at? All good and well but imagine if your Facebook Business Page name may just be Tagged or remarked on by these – it could be an extremely small audience?
Well it is a fantastic job this is not true – yet another highly advantageous quality of Pages is that along with people who enjoy your Page, any Company Page proprietor can Tag/comment in your Company Page which opens out it to a viral crowd. And needless to say, whenever they do so, you’re maximising the amount of Newsfeeds your Company Page name seems in and not just how many listeners see it but also their particular Fans too which provides rich pickings concerning participation and new lovers.
- The Sky’s The Limit!
Were you aware a Facebook Profile is limited to 5,000 buddies? Not that I know anyone with that amount and when I did, I am pretty certain they would be too thinly spread to spend some time with yours truly!
A Facebook Business Page is not the same story with no limitation to the amount of Likes it could get. Whilst 5,000 buddies on a Facebook Profile could be fulfilled with scorns of derision regarding its validity, if you have got 5,000 or more Likes in your Company Page you are likely to be kept in fairly large regard. But why stop ?!
- Google Search Results
Whilst it’s key your online activity concentrates on driving traffic back to your own site, Social Media is the lifeblood of your total internet presence. Facebook Pages are indexed by Google so they are optimized for search engines. Therefore that the more active you are the more visible your company will maintain a search leading to an increased online presence and energetic and prolific belief on social networking.
- And The Winner Is…
Who does not enjoy a freebie?! Contests/Competitions are a terrific way to construct involvement with your followers/Fans and incentivise other folks to Enjoy your Company Page and discuss your articles, which makes them an instantaneous ambassador to your Brand or company.
They’re, in my humble opinion, among the very fun and innovative Facebook Business Page attributes and something else a Facebook Profile can’t offer. The most important reason behind this is they are usually only available via Programs or Promotion that Profiles don’t give the applications for and, in the instance of Programs, normally only installable into Facebook Tabs (see 12.) , another exclusive Company Page feature.
Contests are a very powerful method of incentivising individuals to discuss your Company Page or articles and increase your own disputes. Enough said?
- Featured Likes
This permits you to exhibit the webpages of different brands/businesses which you Like – supplying not just an insight in your brand/business and its own interests but also to showcase the Pages of these companies you’ve Liked that also needs to encourage reciprocity by these companies.
Just clicking on the’Just Like Pages’ link on the left side of your display lets you pick from a listing of Pages under different categories, such as Brands & Products and Companies & Organisations. Obviously, companies like you or people that you have an association or affiliation with, for example complementary solutions, reputable suppliers and so forth, are always likely to get maximum effect.
- Company Page Owners
Much like the information management system of a site, an Administrator of a Company Page can assign government rights to additional Facebook account holders using a level of different permission levels, which as well as letting you work smarter and free up your time to concentrate on different regions of your company, offers an extra level of protection as you don’t need to give them the username/password to your Facebook account.
- Featured Business Page Owners
You might even make anyone who’s an Administrator of your Company Page a Featured Administrator/Business Page Owner. This will just connect them with the Company Page by exhibiting their Facebook Profile Picture from the About section of your Company Page and state they are a Company Page Owner in their Facebook Profile. For my own company, the good thing about this would be to allow folks to find out who the people in the business are, at precisely the exact same manner as the About Company Page of a site does.
- Business Showcase
A Facebook Business Page lets you display such information as your company’s opening times, location map, phone number, email address(es) and site address(es), etc. without endangering any of your personal contact information, like a cellular telephone number, Gmail address, etc..
In the web site section you could also add up to 3 addresses of your choosing as well as your company website – a few suggestions are a URL for your Twitter profile, LinkedIn Profile/Company Business Page, Google+ Page, Blog speech, etc..
You’re able to further showcase your company by giving a Company Review, Description, Mission, Launched, Awards, Products (a call to action with a site link is advocated here), etc..
- Tabs & Apps
Newsletter register, Twitter feed, e-Shop, site link or iFrame – all these are simply a couple of examples of ways to use your Company Page Tabs via using Third Party Apps, yet another characteristic exclusive to Facebook Pages. Also, but most those Programs are entirely FREE to download and use and, in several cases, customisable for your business’ needs. You may even install an Amazon or eBay!
Among the numerous benefits of those programs is that followers may register to a Newsletter, see your Twitter feed, buy your own products/services, etc. without leaving Facebook. And, since Facebook’s M.O is obviously to promote visitors to keep within its walls, you are in great hands. I’ve chosen to use these Tabs for my Website (along with this site area where it may also be displayed).
- Advertising & Promotions
Alright, so they are not totally free but Facebook Adverts still wipe the ground with several other (free) and natural methods for growing your fan base. I am not saying different approaches are not too strong, far from it, but there is a reason you cover for Adverts – that they REALLY do the job!
Facebook Adverts appear in a sidebar on the side of the Timeline (Newsfeed) before your standing bar of buddies who are/aren’t online. Whilst an Advert could simply be installed with a Page, the beauty of these is that their audience isn’t limited to Page lovers; they may be employed to target your buddies also.
Whilst Facebook Adverts are a paid thing and can establish expense if not handled correctly, you can control your spend with a budget, begin and finish date and maximum cost per click (if you’re going down that path ), etc.. Facebook provides you the option of many tiers of advertisements to fit your budget and goals. You could even handle the Adverts from the Pages’ Admin Panel to monitor their efficacy in precisely the exact same manner as Facebook Insights (see 19.) .
Promotions can also be a paid thing but operate slightly differently to Facebook Adverts because they look inside your Page Newsfeed so look more natural and not as competitive or concentrated. And, whilst many people understand that by clicking on an ad the man who posted it’s paying, this is not so evident or widely known with Promotions.
- I am only Checking in!
The Check-In Tool is just another wonderful feature you’re able to use to encourage individuals to participate and socialize. Additionally, it is a simple way to offer the social proof your Company Page is resonating with individuals and relevant to them. To put it differently, people who own Liked your Company Page have efficiently endorsed your company to their friends. And this type of social evidence is a key driver of a customer’s purchasing decisions.
Obviously, this will depend on you with a physical place so if you’re a work at home digital marketer it might not be the most useful attribute but nevertheless worth knowing about and also something different that’s unavailable to a Facebook Profile!
This enormously under- utilised and appreciated yet completely interactive Facebook Tool may be used like a Website and as a different platform by which to further enlarge on your goods, Services or Brand. Notes are like Blog posts so you can edit or add articles and avoid the 420 personality limitation of a status upgrade.
Fans may even Like and remark in your own Notes and evenly any Notes in that your Company Page was tagged or commented is reachable by you. They are even able to interact with other people about your Company Page that not just raises your Page’s vulnerability but also supplies you with the chance to improve visitors to your Website and your business credibility and authority.
It is possible to add remarks, images and photos, label other Fanpages, and even format the design and design of Notes, i.e. use bold, italics, or underline, numbering, bullet points and also quotation cubes.
Why are they significant? Well, Google will index your own Notes in case you’ve correctly optimized them and raise the probability of these emerging in a Google search, which naturally means an extra flow of visitors to your company or Brand.
Several years back you might also use the Notes feature for a bonafide blogging system but this appears to have been hidden by the upgraded Newsfeed. There are rumours nevertheless that Facebook will reestablish the blogging performance of Notes so watch this space for progress!
Can you utilize the Facebook Notes instrument – if so, what for?
- Import Contacts/Invitations
Provided that you’re using Facebook as your Page, it is possible to invite a whole slew of individuals to enjoy it and improve your amount of listeners exponentially. That is absolutely my preferred port of call once you first establish a Company Page since they’re already your captive audience and so incredibly influential in developing your mind through their particular Newsfeed. As I mentioned in stage 14., the men and women who own Liked your Company Page have efficiently endorsed your company to their friends. And this type of social evidence is a key driver of a customer’s buying choices and which helps non-profits to market support. In the end, word of mouth is the earliest type of advertising on earth but arguably the most effective, right?
There’s not anything wrong with occasionally re-inviting contacts Like your Page along with your lists will undoubtedly have increased since you last did so anyway. Facebook will also permit you to choose which individuals you’d love to invite to Enjoy your Page so that you may make it more concentrated if you so desire.
- Connect Your Company Page To Twitter
If you sync with your Facebook Page along with your Twitter accounts, whenever you make a post in Facebook, the two Social Media channels will probably be upgraded concurrently. Not only is that a quick triumph but you’re working smarter as you do not need to upgrade both stations with the identical content. Be cautious however in case you apply this HootSuite Social Media Dashboard which you do not post to Social Media channels differently even the most diehard Fans will immediately switch away if they’re seeing double each moment!
- Unique Username
A exceptional username or Vanity URL, for example Facebook.com/illustration will even help with your search position and produce your business name synonymous with Facebook, particularly valuable if that’s also your brand/product/service.
Much as you’d add your existing job for your Facebook Profile in case you’re a worker, you have the facility to include your company Name into your Profile having a URL to your Company Page (please be aware this won’t connect your Facebook Profile and Page, only show where you operate ).
- Analyse Your Own Page’s Action
As soon as you’ve got 30 Likes, you’ll have the ability to see Facebook Insights, which offer in-depth analysis on each of your Company Page articles to realize how many folks your article attained how many participated with it and just how many spoke about it with their pals. You might even compare your various articles by revealing the proportion of individuals who spoke about your article to their Friends after viewing it. You could even export a record of your Facebook Insights into a spreadsheet and email it.
According to Facebook,”Insights supplies Facebook Business Page owners… with metrics about their own content. By studying and understanding trends within user growth and demographics, consumption of articles, and production of articles, Company Page owners… are far better equipped to increase their company using Facebook.”
Finally, Facebook Insights supply a stage for something you really ought to be checking anyhow – what material is resonating the most with individuals, be it special status updates that you post, hyperlinks to Blog Posts or your most recent Newsletter or something else so you may tailor your messaging for optimum effect.